WORST CASE SCENARIO:
Does this sound familiar? You spend hundreds of hours making your event absolutely awesome, and the only sharable content are Karen's Instagram pics and Steve's Facebook Live video of the chocolate fondue.
BEST CASE SCENARIO:
Your video goes viral, expanding your reach much farther than the original audience and you're the hero that brought us in to make it all happen. Just like Sara Lee (see below).
MORE ABOUT SARA LEE
A Snow Day in the Desert. That’s impossible right? Not for Sara Lee! Sara Lee Bread and Inspira Marketing set out to make the impossible possible. For a whole afternoon in the Arizona sun, Sara Lee created an experience like no other with tubing, snow ball fights, and grilled cheese sandwiches made with Sara Lee's new Artesano bread. Fun was had by all, and with the help of a carefully crafted video marketing campaign over 3 million people were able to experience the joy that a little snow in the desert can bring. We created a recap video of the whole day, along with several short teasers that directed viewers to the recap. With placement on the homepages of Huffington Post, Yahoo and other top sites, this event was able to expand its reach more than one hundred fold.