WORST CASE SCENARIO:
Does this sound familiar? "Once they come, they'll never want to leave." That's been your marketing motto. There's just one problem: no one's coming! And you've got no way to show your audience what they're missing.
BEST CASE SCENARIO:
You've got a library of beautiful footage with endless mountain views and smiling faces. And it's all compiled into branding, testimonial, and social media videos ready to share with the world and your target demographic. Just like Blue Ridge Mountain Club (see below).
MORE ABOUT BLUE RIDGE MOUNTAIN CLUB
In partnership with FUEL Marketing, we traveled to the custom home community of the Blue Ridge Mountain Club in North Carolina. In order to showcase the beauty of the landscape, we shot in both summer and fall inside the homes, at the shooting range, and along the hiking trails and creeks. Blue Ridge Mountain Club wanted to take the viewers to their beautiful homes so we sat down to brainstorm all the ways we could achieve this through video. We saw the beautiful backdrop of the Blue Ridge mountains as an opportunity to employ some of the more innovative options for video, relying heavily on extensive aerial footage as well as 360 video to provide an immersive experience.